Progetto Cuoco: cooking outdoor in Progetto Fuoco 2022

PROGETTO CUOCO Outdoor

Whether it is gardens or terraces, being able to cook, eat and socialize something having the sky as a roof is a quid plus that is difficult to resist. All the more so when fire is the common thread.

All this finds even greater confirmation in this historical moment.
It is no coincidence that the barbecue is among the topics of this period of health emergency.

The goal of Progetto Fuoco is to achieve a strong communication impact for the heating and wood and pellet cooking sector by exploiting the attractiveness of the outdoors and reaching the general press and bloggers and consequently driving the entire Progetto Fuoco event. In addition, the opportunity to involve a type of retailer, the Garden Center, which has little connection with the wood and pellet heating sector, but which is potentially very interesting.

Structure of the event

In January 2022, 4 episodes will be made on the Gambero Rosso channel aimed at cooking with wood and pellets, each dedicated to a sponsor company that will use its own products in transmission. During Progetto Fuoco (23-26 February 2022) a final episode will take place at the fair directly from the Verona Fair by Gambero Rosso with the active participation of the 4 sponsoring companies.

Added to this will be an exhibition of outdoor products (kitchens, ovens and barbecues) with wood and pellets free and reserved for exhibitors, in a garden area specially set up outside Hall 4.

Partners

– Gambero Rosso (main Italian food and wine media)
– University of Tor Vergata (Prof. Ernesto Di Renzo, food anthropologist, masterclass)
– MG Logos (communication agency specialized in the food sector)
– AICG (Italian Association of Gardening Centers)
– AVPN, True Neapolitan Pizza Association (for show-cooking)

For more info click here