A million euro advertising campaign

Progetto Fuoco and Piemmeti drivers of visibility and promotion for the biomass heating sector —

Progetto Fuoco 2022 is the moment in which the biomass heating sector gets its maximum visibility, thanks also to Piemmeti’s effort to give support and image to this market.
In addition to the communication campaigns on all major newspapers and national media, a radio campaign is planned on Radio RAI and Radio 24: the latter, in particular, will broadcast live from Progetto Fuoco during all four days of the event.

Also abroad, Progetto Fuoco develops an intense communication campaign aimed at bringing to Verona as many operators and distributors as possible.

Here’s the plan in detail:

IMPACT ADVERTISING CAMPAIGN – National newspapers in print, online and digital version
Il Corriere della Sera, Repubblica, Il Sole-24 ore, La Gazzetta dello Sport, L’Arena, Il Gazzettino

NATIONAL RADIO CAMPAIGN

Radio RAI – Radio 24 (which will broadcast live from the Fair)

LOCAL RADIO CAMPAIGN

Radio Company, Radio Bella e Monella, Radio Birikina, Radio 80, Radio Marilu, Radio Padova, Radio Piterpan, Easy Network, Radio Sorriso, Radio Valbelluna, Vibra FM.

SPECIALIZED TECHNICAL MAGAZINES

Promotional and editorial presence in all major Italian and foreign specialized magazines

DEDICATED PRESS OFFICE
2 national press conferences and event coverage

SIGNAGE AND BILLBOARDS
Verona city of Fire

WEBSITE www.progettofuoco.com

Dedicated blogs and content conveying

DEDICATED SOCIAL PROFILES

Facebook, Twitter, Instagram, YouTube

NEWSLETTERS

Sending of periodic newsletters to a database of 120,000 Italian and foreign operators

OUT OF ITALY

Presence in major international magazines and fairs of the sector

SOCIAL COVERAGE

onfield for the 4 days of the event

CO-MARKETING

direct collaborations with influencers of the sector

YEARBOOK 2022-23

distribution 10,000 copies during the event and during foreign events

PF MAGAZINE

Special issue 1/2022 in occasion of Progetto Fuoco printed and distributed in 50,000 copies

MEDIA COVERAGE: 1 million euros