{"id":22548,"date":"2021-12-07T06:38:45","date_gmt":"2021-12-07T05:38:45","guid":{"rendered":"https:\/\/pfmagazine.it\/2021\/12\/07\/progetto-fuoco-e-piemmeti-driver-di-visibilita-e-promozione-per-il-comparto-del-riscaldamento-a-biomassa\/"},"modified":"2021-12-09T14:46:49","modified_gmt":"2021-12-09T13:46:49","slug":"progetto-fuoco-e-piemmeti-driver-di-visibilita-e-promozione-per-il-comparto-del-riscaldamento-a-biomassa","status":"publish","type":"post","link":"https:\/\/pfmagazine.it\/en\/2021\/12\/07\/progetto-fuoco-e-piemmeti-driver-di-visibilita-e-promozione-per-il-comparto-del-riscaldamento-a-biomassa\/","title":{"rendered":"A million euro advertising campaign"},"content":{"rendered":"

Progetto Fuoco and Piemmeti drivers of visibility and promotion for the biomass heating sector<\/strong>\u00a0—<\/p>\n

Progetto Fuoco 2022 is the moment in which the biomass heating sector gets its maximum visibility, thanks also<\/em> <\/strong>to Piemmeti’s effort to give support and image to this market.
\nIn addition to the communication campaigns on all major newspapers <\/strong>and national media, a radio campaign <\/strong>is planned on Radio RAI and Radio 24<\/strong>: the latter, in particular, will broadcast live <\/strong>from Progetto Fuoco during all four days of the event.<\/p>\n

Also abroad<\/strong>, Progetto Fuoco develops an intense communication campaign aimed at bringing to Verona as many operators and distributors as possible.<\/p>\n

Here’s the plan in detail:<\/p>\n

 <\/p>\n

IMPACT ADVERTISING CAMPAIGN – National newspapers in print, online and digital version
\nIl Corriere\u00a0della\u00a0Sera, Repubblica, Il Sole-24 ore, La\u00a0Gazzetta dello Sport, L’Arena, Il Gazzettino<\/i><\/p>\n

 <\/p>\n

NATIONAL RADIO CAMPAIGN<\/p>\n

Radio RAI – Radio 24 (which will broadcast live from the Fair)<\/em><\/p>\n

 <\/p>\n

LOCAL RADIO CAMPAIGN<\/p>\n

Radio Company, Radio Bella e Monella, Radio Birikina, Radio 80, Radio Marilu, Radio Padova, Radio Piterpan, Easy Network, Radio Sorriso, Radio Valbelluna, Vibra FM.<\/em><\/p>\n

 <\/p>\n

SPECIALIZED TECHNICAL MAGAZINES<\/p>\n

Promotional and editorial presence in all major Italian and foreign specialized magazines<\/p>\n

 <\/p>\n

DEDICATED PRESS OFFICE
\n2 national press conferences and event coverage<\/em><\/p>\n

 <\/p>\n

SIGNAGE AND BILLBOARDS
\nVerona city of Fire<\/em><\/p>\n

 <\/p>\n

WEBSITE <\/em>www.progettofuoco.com<\/em><\/a><\/p>\n

Dedicated blogs and content conveying<\/p>\n

 <\/p>\n

DEDICATED SOCIAL PROFILES<\/p>\n

Facebook, Twitter, Instagram, YouTube<\/p>\n

 <\/p>\n

NEWSLETTERS<\/p>\n

Sending of periodic newsletters to a database of 120,000 Italian and foreign operators<\/p>\n

\u00a0<\/em><\/p>\n

OUT OF ITALY<\/p>\n

Presence in major international magazines and fairs of the sector<\/p>\n

 <\/p>\n

SOCIAL COVERAGE
\n<\/strong><\/p>\n

onfield for the 4 days of the event
\n<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

CO-MARKETING<\/p>\n

direct collaborations with influencers of the sector<\/em><\/p>\n

 <\/p>\n

YEARBOOK 2022-23
\n<\/strong><\/p>\n

distribution 10,000 copies during the event and during foreign events<\/p>\n

 <\/p>\n

PF MAGAZINE<\/p>\n

Special issue 1\/2022 in occasion of Progetto Fuoco printed and distributed in 50,000 copies<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

MEDIA COVERAGE: 1 million euros<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Progetto Fuoco and Piemmeti drivers of visibility and promotion for the biomass heating sector\u00a0— Progetto Fuoco 2022 is the moment in which the biomass heating sector gets its maximum visibility, thanks also to Piemmeti’s effort to give support and image to this market. In addition to the communication campaigns on all major newspapers and national<\/p>\n","protected":false},"author":3,"featured_media":22540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[140],"tags":[503,277,324,203,509,427,504,279,293,381,291,505,506,507,508,292],"yoast_head":"\nA million euro advertising campaign - PF Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pfmagazine.it\/en\/2021\/12\/07\/progetto-fuoco-e-piemmeti-driver-di-visibilita-e-promozione-per-il-comparto-del-riscaldamento-a-biomassa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A million euro advertising campaign - PF Magazine\" \/>\n<meta property=\"og:description\" content=\"Progetto Fuoco and Piemmeti drivers of visibility and promotion for the biomass heating sector\u00a0— Progetto Fuoco 2022 is the moment in which the biomass heating sector gets its maximum visibility, thanks also to Piemmeti’s effort to give support and image to this market. 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